Hollywood glamour? More like Hallyu glamour – luxury brands turn to K-pop – South China Morning Post - Grub Vibes

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Thursday, August 26, 2021

Hollywood glamour? More like Hallyu glamour – luxury brands turn to K-pop – South China Morning Post

Daniel Langer

Daniel Langer is the CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité (equitebrands.com), and the professor of luxury strategy and extreme value creation at Pepperdine University in Malibu, California. He consults some of the most iconic luxury brands in the world, is the author of several luxury management books, a frequent media commentator, a global keynote speaker, and holds luxury masterclasses in Europe, the USA, and Asia. Follow @drlanger on Twitter



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